REI’s in-house brand, Co-op Cycles, is based in Kent, Washington, and leverages REI’s 80+ years of outdoor experience. Co-op Cycles ebikes are known for their reliability, thoughtful engineering, and excellent in-store service. Their mission aligns with REI’s broader values: outdoor access, sustainability, and community.
Their most recognized models include the CTY e2.2, a commuter-friendly model, and the Generation e1.1, a compact utility ebike. These bikes emphasize functionality, comfort, and reliable components backed by REI’s comprehensive service network.
REI Co-op ebikes cater to commuters, casual riders, and everyday urban cyclists. They focus on practical designs rather than high-speed or high-power performance, making them ideal for riders seeking comfort and dependability.
These ebikes fall in the mid-tier segment and are available exclusively through REI stores and REI.com, ensuring professional assembly, maintenance, and member benefits like extended warranties.