Electric Bike Company and Integral Electrics Merge

The electric bike market has been heating up in recent years, with more companies looking to expand, innovate, and differentiate themselves. One of the latest major developments is the merger between Electric Bike Company (EBC) and Integral Electrics.

For those unfamiliar, EBC is well-known for its custom-built, U.S.-assembled ebikes, while Integral Electrics has carved out a niche with cargo bikes, tricycles, and step-through models designed for shorter riders. This merger brings the two brands together, expanding EBC’s lineup and strengthening its position in the industry.

So, what does this merger mean for the e-bike industry, and how will it shape the future of Electric Bike Company?

Electric Bike Company: A Quick Look at Its Rise

EBC has built its reputation around customization, quality, and for assembling their bikes here in the USA. While most ebike companies import fully assembled bikes from overseas, EBC takes a different approach—assembling bikes in its California facility with parts sourced globally.

This means buyers can customize nearly every aspect of their ebike, from the frame color to the saddle, grips, battery size, and even the tires. This level of personalization has made EBC one of the more unique brands in the ebike space.

Other key highlights about EBC:

Premium Components: EBC uses high-quality motors, long-lasting batteries, and puncture-resistant tires.
Safety & Durability: Their bikes are designed with integrated battery enclosures, hydraulic disc brakes, and extended warranties.
Commitment to U.S. Assembly: While many brands prioritize cost-cutting, EBC emphasizes quality control through local assembly.

Over the years, EBC has focused primarily on beach cruiser-style ebikes, appealing to casual riders who want both performance and comfort. But with demand growing for cargo bikes, commuter models, and etrikes, EBC recognized the need to expand beyond its core offerings—which is where Integral Electrics comes in.

Integral Electrics: Ebikes Built for Comfort and Accessibility

Integral Electrics isn’t a household name in the same way that EBC is, but it has developed a strong following among riders who need cargo bikes, tricycles, and bikes designed for women and shorter individuals.

While many ebike brands focus on standard-sized frames, Integral Electrics made a name for itself by designing bikes that are truly accessible. Their lineup includes:

Cargo Ebikes – Built for carrying heavy loads, ideal for families or businesses.
E-Trikes – Stable, easy-to-ride electric tricycles.
Step-Through Models – Designed for riders who struggle with high top tubes.

This focus on ergonomics and accessibility set Integral Electrics apart, and it’s why their merger with EBC makes so much sense.

As part of the merger, Integral Electrics’ founder and CEO, Laura Belmar, will take on a leadership role at EBC as President and Chief Commercial Officer. She brings years of experience in designing ebikes that work for a wider range of riders.

How the Merger Strengthens EBC

With Integral Electrics now part of EBC, the company is poised to broaden its product line and appeal to new types of riders. Here’s what the merger brings to the table:

1. A More Diverse Product Lineup

EBC will expand beyond its beach cruiser focus by incorporating cargo bikes, etrikes, and step-through commuter models. This helps attract new customers who may have overlooked EBC in the past.

2. Stronger Leadership and Expertise

Laura Belmar, Integral Electrics’ founder, is joining EBC’s leadership team. Her knowledge of ergonomic ebike design will likely influence future EBC models.

3. Competitive Positioning

By adding new categories, EBC strengthens its position against brands like Rad Power Bikes, Aventon, and Blix, which have already diversified their ebike offerings.

What This Means for the Ebike Industry

The merger and collaboration will likely have a ripple effect across the industry.

More Competition in Cargo & Utility Ebikes: Brands like Rad Power Bikes (RadWagon) and Blix (Packa Genie) will now face increased competition from EBC.
Higher Focus on U.S. Assembly: With more companies outsourcing production overseas, EBC’s focus on assembling bikes in the U.S. is a key differentiator.
More Inclusive Design Trends: Integral Electrics’ influence could push EBC—and other brands—to prioritize accessibility and ergonomics in their designs.

What’s Next for EBC?

Following the merger, here’s what to expect from EBC:

1. New Product Releases

Expect to see cargo ebikes, commuter-focused models, and possibly e-trikes under the EBC brand.
These new models will likely maintain EBC’s signature customization options.

2. Retail and Online Expansion

EBC will likely expand its retail presence, whether through retail brand partnerships or other direct-to-consumer initiatives.

3. International Growth

With a broader product lineup, EBC may look to enter new global markets, especially in Europe, where cargo ebikes are in high demand.

Final Thoughts: A Smart Move for EBC

The merger with Integral Electrics is a big step toward long-term growth. Instead of relying solely on a retail distribution strategy, EBC is expanding its product line, leadership team, and overall market reach.

By adding Integral Electrics’ expertise in cargo bikes, e-trikes, and accessibility-focused designs, EBC is evolving into a more well-rounded ebike brand.

This merger could also push the industry toward more inclusive, ergonomic designs—a trend that’s long overdue.

So, what do you think? Will this merger make EBC a bigger player in the ebike space? Let us know in the comments!