Aventon Banner 2026

Priority Ebike Reviews

Priority Bicycles is based in New York City and was founded in 2012 by Dave Weiner. The brand was built around a simple idea: bikes should be reliable, low-maintenance, and easy to live with. Priority ebikes are known for their belt-drive systems, clean aesthetics, and durability-first design philosophy, which prioritize everyday usability over flashy specs.

Popular electric models include the Priority Current, a powerful mid-drive commuter with a Gates Carbon Drive belt; and the E-Coast, a lightweight, laid-back city cruiser. Across the lineup, Priority emphasizes quiet operation, minimal upkeep, and long-term reliability rather than aggressive performance or off-road capability.

Priority focuses primarily on urban commuters, lifestyle riders, and casual cyclists who want dependable transportation without frequent maintenance. Their ebikes are especially appealing to riders who prefer belt drives over chains, integrated components, and straightforward controls for daily riding.

In terms of pricing, Priority sits in the upper-budget to mid-tier range, offering premium materials and thoughtful engineering without luxury-brand pricing. The company operates primarily as a direct-to-consumer brand, selling through its website and select retail partners like Costco, rather than maintaining a large traditional dealer network.