Blix was founded in 2014 in Santa Cruz, California, by founder Pontus Malmberg. Inspired by Scandinavian design, Blix ebikes are known for their clean aesthetics, comfort-first geometry, and strong utility focus. Their mission centers on sustainable transportation and creating ebikes that blend seamlessly into daily life.
Their most popular models include the Blix Aveny, Blix Packa Genie (a top-rated cargo bike), and Blix Ultra. Blix focuses heavily on stylish commuters and cargo utility bikes, offering step-through designs, modular accessories, and strong rear racks. Their lineup appeals to families, urban commuters, and riders who value comfort and practicality.
Blix sits in the mid-tier pricing range and sells direct-to-consumer with optional delivery assembly. They’ve built a strong reputation for reliability, Scandinavian styling, and accessible user-friendly design.